Why B2B CMOs Need To Know About Account Based Marketing - Forbes

Why B2B CMOs Need To Know About Account Based Marketing - Forbes | marketing - Google News | April 29, 2016 at 09:38AM

Forbes

Why B2B CMOs Need To Know About Account Based Marketing Forbes There is no shortage of definitions of the term “account based marketing” including this one which reads account-based marketing (ABM) is a strategy that targets high-value accounts than targeting leads – the goal of ABM is to improve efficiency and ... and more »

April 29, 2016 at 09:38AM | marketing - Google News
Why B2B CMOs Need To Know About Account Based Marketing - Forbes
marketing - Google News