sexta-feira, 29 de abril de 2016

Lack of data is a roadblock to account-based marketing - BetaNews

Lack of data is a roadblock to account-based marketing - BetaNews | marketing - Google News | April 29, 2016 at 11:29AM

BetaNews

Lack of data is a roadblock to account-based marketing
BetaNews
The idea of account-based marketing (ABM), treating B2B customers as individual marketing targets, has been around for a while. Technology has made it more practical approach in recent years, but a new survey reveals there are still factors holding ...
Why B2B CMOs Need To Know About Account Based MarketingForbes

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April 29, 2016 at 11:29AM | marketing - Google News
Lack of data is a roadblock to account-based marketing - BetaNews
marketing - Google News

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