Brooks Goes Undercover to Slam Olympic Marketing Rules - Wall Street Journal

Brooks Goes Undercover to Slam Olympic Marketing Rules - Wall Street Journal | marketing - Google News | July 29, 2016 at 03:50PM

Wall Street Journal

Brooks Goes Undercover to Slam Olympic Marketing Rules Wall Street Journal In order to protest a rule barring non-Olympic sponsors from ambush marketing around the Rio Games, sportswear maker Brooks Running Co. has secretly launched an ambush marketing campaign around the Rio Games. During the U.S. Olympic track ... New Olympic marketing rules still too strict, small sponsors sayReading Eagle Brands ready to pursue Olympic marketing glory in RioPRWeek all 4,698 news articles »

July 29, 2016 at 03:50PM | marketing - Google News
Brooks Goes Undercover to Slam Olympic Marketing Rules - Wall Street Journal
marketing - Google News