Industry weighs up impact of NetSuite acquisition on Oracle's marketing and customer suite - CMO

Industry weighs up impact of NetSuite acquisition on Oracle's marketing and customer suite - CMO | marketing - Google News | July 31, 2016 at 09:17PM

CMO

Industry weighs up impact of NetSuite acquisition on Oracle's marketing and customer suite CMO Oracle's acquisition of NetSuite will give the enterprise software giant the ability to scale down to SMB marketing teams, but the deal is ultimately an attempt to own the end-to-end customer management workflow, one industry commentator claims.

July 31, 2016 at 09:17PM | marketing - Google News
Industry weighs up impact of NetSuite acquisition on Oracle's marketing and customer suite - CMO
marketing - Google News