Crafting a Successful B2B Marketing Strategy - Customer Think

Crafting a Successful B2B Marketing Strategy - Customer Think | marketing - Google News | July 30, 2016 at 03:55AM

Search Engine Journal

Crafting a Successful B2B Marketing Strategy Customer Think For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then moved to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research's phrase for a customer-driven ... The 10 Most Important Metrics You Should be Tracking in Content MarketingSearch Engine Journal Methods in B2B marketing follow basic tenets that become 'buying motivators'The Drum How B2B CMOs Can Align Sales & MarketingBranding Magazine (subscription) all 11 news articles »

July 30, 2016 at 03:55AM | marketing - Google News
Crafting a Successful B2B Marketing Strategy - Customer Think
marketing - Google News