Suggested reading July 2016: a digest of new marketing literature - Marketing Week

Suggested reading July 2016: a digest of new marketing literature - Marketing Week | marketing - Google News | July 28, 2016 at 08:02AM

Marketing Week

Suggested reading July 2016: a digest of new marketing literature Marketing Week Journal of Research in Marketing and Entrepreneurship, Vol. 18, Issue 1, 2016. This study looks at strategies for expanding into emerging markets. It takes as its basis the business model framework of business theorist Alexander Osterwalder, which ...

July 28, 2016 at 08:02AM | marketing - Google News
Suggested reading July 2016: a digest of new marketing literature - Marketing Week
marketing - Google News