Can Coca-Cola rely on a boost from marketing or must it accept sales decline? - Marketing Week

Can Coca-Cola rely on a boost from marketing or must it accept sales decline? - Marketing Week | marketing - Google News | July 28, 2016 at 01:20PM

Marketing Week

Can Coca-Cola rely on a boost from marketing or must it accept sales decline? Marketing Week Despite the launch of its much-hyped 'One Brand' strategy and a multi-million pound push for its 'Taste the Feeling' marketing campaign, Coca-Cola sales are still declining as it faces dramatic shifts in consumer habits and growing concerns around sugar. Coca-Cola's 'marketing in smaller sizes' pays off as profit rises, but revenues continue to slideThe Drum all 224 news articles »

July 28, 2016 at 01:20PM | marketing - Google News
Can Coca-Cola rely on a boost from marketing or must it accept sales decline? - Marketing Week
marketing - Google News