Influencer Marketing is Broken – Think Expert Marketing Instead - Small Business Trends

Influencer Marketing is Broken – Think Expert Marketing Instead - Small Business Trends | marketing - Google News | September 25, 2017 at 06:22PM

Influencer Marketing is Broken – Think Expert Marketing Instead Small Business Trends According to Kevin Knight of Experticity, influencer marketing is broken. Instead, brands should think about expert marketing. “Influencer marketing today is about reach. Expert marketing is about trust,” Knight says. Focusing mostly on reach, i.e ...

September 25, 2017 at 06:22PM | marketing - Google News
Influencer Marketing is Broken – Think Expert Marketing Instead - Small Business Trends
marketing - Google News