Digiday |
Influencer marketing is growing up with tighter contracts
Digiday Influencer marketing is moving from a sidelight to a major part of marketing strategies, leading to tighter expectations and contractual obligations that guarantee social stars' rights and advertisers' needs. Agency Digital Brand Architects updated its ... |
September 22, 2017 at 01:01AM | marketing - Google News
Influencer marketing is growing up with tighter contracts - Digiday
marketing - Google News
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