The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection - Adweek

The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection - Adweek | marketing - Google News | April 30, 2018 at 01:51PM

Adweek

The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection Adweek During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs. The tension began several years ago when a new software category ...

April 30, 2018 at 01:51PM | marketing - Google News
The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection - Adweek
marketing - Google News