Harvard Business Review |
What Marketers Should Know About Personality-Based Marketing
Harvard Business Review Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it ... |
May 02, 2018 at 10:32AM | marketing - Google News
What Marketers Should Know About Personality-Based Marketing - Harvard Business Review
marketing - Google News
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