WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers - AdAge.com

WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers - AdAge.com | marketing - Google News | June 02, 2015 at 08:01AM

WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers AdAge.com WPP digital media buying network Xaxis is looking to tie more of its own compensation to achieving specific client goals such as sales or downloads by forming a performance marketing agency called Light Reaction. "We see this part of the business ... and more »

June 02, 2015 at 08:01AM | marketing - Google News
WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers - AdAge.com
marketing - Google News