Marketing Moment 28: Coca-Cola unveils 'I'd Like to Buy the World a Coke' in 1971 - The Drum

Marketing Moment 28: Coca-Cola unveils 'I'd Like to Buy the World a Coke' in 1971 - The Drum | marketing - Google News | April 24, 2016 at 05:37PM

The Drum

Marketing Moment 28: Coca-Cola unveils 'I'd Like to Buy the World a Coke' in 1971 The Drum Today's marketing moment, Coke's 1971 song 'I'd Like to Buy the World a Coke,' was chosen by Carl Fremont, global chief digital officer of MEC. Below, find out why the iconic jingle, which was created by McCann Erickson creative director Bill Backer, ... and more »

April 24, 2016 at 05:37PM | marketing - Google News
Marketing Moment 28: Coca-Cola unveils 'I'd Like to Buy the World a Coke' in 1971 - The Drum
marketing - Google News