Why Hamburger Helper's Rap-Mixtape Marketing Stunt Worked - Bloomberg

Why Hamburger Helper's Rap-Mixtape Marketing Stunt Worked - Bloomberg | marketing - Google News | April 01, 2016 at 06:47PM

Why Hamburger Helper's Rap-Mixtape Marketing Stunt Worked Bloomberg “We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign. “But on Twitter, our following is a young, urban, millennial guy making Hamburger ... and more »

April 01, 2016 at 06:47PM | marketing - Google News
Why Hamburger Helper's Rap-Mixtape Marketing Stunt Worked - Bloomberg
marketing - Google News