B2B Marketers Struggle to Create Effective Content Marketing Materials - eMarketer

B2B Marketers Struggle to Create Effective Content Marketing Materials - eMarketer | marketing - Google News | July 06, 2016 at 12:22AM

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B2B Marketers Struggle to Create Effective Content Marketing Materials eMarketer More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement. But even as marketers recognize the importance of the discipline, many still struggle with the logistics necessary to ... Self-educated buyers are expanding the role of marketing.Customer Think Digital Marketing: How to Get Ahead of the CompetitionBusiness 2 Community all 6 news articles »

July 06, 2016 at 12:22AM | marketing - Google News
B2B Marketers Struggle to Create Effective Content Marketing Materials - eMarketer
marketing - Google News