domingo, 3 de julho de 2016

Behavioural science's gift to marketing: better hunches - MuMbrella

Behavioural science's gift to marketing: better hunches - MuMbrella | marketing - Google News | July 03, 2016 at 01:43AM

MuMbrella

Behavioural science's gift to marketing: better hunches
MuMbrella
So if we're already applying behavioural science (albeit unknowingly) why does marketing need to embrace it in a formal sense? (i) There aren't enough great people with great instincts to go around; (ii) even great people get it horribly wrong ...


July 03, 2016 at 01:43AM | marketing - Google News
Behavioural science's gift to marketing: better hunches - MuMbrella
marketing - Google News

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