IPA creative effectiveness report author hits back at Marketing Society - CampaignLive

IPA creative effectiveness report author hits back at Marketing Society - CampaignLive | marketing - Google News | July 05, 2016 at 07:05AM

CampaignLive

IPA creative effectiveness report author hits back at Marketing Society CampaignLive "I understand why the marketing community gets seduced by the trendy stuff coming out of digital, but they need to get back to the data and the facts. This whole view is that we have to become very short term, embrace "quick swipe culture" as somebody ... and more »

July 05, 2016 at 07:05AM | marketing - Google News
IPA creative effectiveness report author hits back at Marketing Society - CampaignLive
marketing - Google News