JetBlue Bag Fee Illustrates 'Because We Can' Marketing - Forbes

JetBlue Bag Fee Illustrates 'Because We Can' Marketing - Forbes | marketing - Google News | July 02, 2015 at 06:01PM

Forbes

JetBlue Bag Fee Illustrates 'Because We Can' Marketing Forbes Alternately, JetBlue could have done a better job of marketing its no-fee policy, which had effectively made its ticket prices lower than its competition. I'm sure there were many regulatory and truth-in-advertising requirements that complicated ... and more »

July 02, 2015 at 06:01PM | marketing - Google News
JetBlue Bag Fee Illustrates 'Because We Can' Marketing - Forbes
marketing - Google News