New Leaders Bring Marketing Chops to University Presses - Chronicle of Higher Education (subscription)

New Leaders Bring Marketing Chops to University Presses - Chronicle of Higher Education (subscription) | marketing - Google News | August 03, 2015 at 02:04AM

Chronicle of Higher Education (subscription)

New Leaders Bring Marketing Chops to University Presses Chronicle of Higher Education (subscription) For Dennis Lloyd, director of the U. of Wisconsin Press, the challenge is “shrinking sales, and just continuing to find a way for the finances to work.” By Jennifer Howard. Dennis Lloyd could be forgiven if he felt nervous about his new job. After ... and more »

August 03, 2015 at 02:04AM | marketing - Google News
New Leaders Bring Marketing Chops to University Presses - Chronicle of Higher Education (subscription)
marketing - Google News