Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value - MarketingProfs.com (subscription)

Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value - MarketingProfs.com (subscription) | marketing - Google News | March 02, 2017 at 12:04PM

MarketingProfs.com (subscription)

Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value MarketingProfs.com (subscription) Research published in AdAge at the end of 2016 helped decode today's five CMO priorities. Two of those priorities fell squarely into the domain of marketing performance management (MPM). The first priority was measurement. However, the study revealed ...

March 02, 2017 at 12:04PM | marketing - Google News
Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value - MarketingProfs.com (subscription)
marketing - Google News