Sir Martin Sorrell: Short-termism is the biggest threat to marketers - Marketing Week

Sir Martin Sorrell: Short-termism is the biggest threat to marketers - Marketing Week | marketing - Google News | March 02, 2017 at 12:29PM

Marketing Week

Sir Martin Sorrell: Short-termism is the biggest threat to marketers Marketing Week And the rise of procurement and finance – maybe not greater than marketing but certainly equal and in many cases greater. “This is exacerbated by the fact that the average life of a CEO in position is around six to seven years, a CFO is around five to ... and more »

March 02, 2017 at 12:29PM | marketing - Google News
Sir Martin Sorrell: Short-termism is the biggest threat to marketers - Marketing Week
marketing - Google News