What Is The Difference Between A Chief Strategy And Chief Marketing Officer? - Forbes

What Is The Difference Between A Chief Strategy And Chief Marketing Officer? - Forbes | marketing - Google News | March 05, 2017 at 11:31AM

Forbes

What Is The Difference Between A Chief Strategy And Chief Marketing Officer? Forbes At the recent Theory and Practice in Marketing Conference, I discussed some research regarding the different types of CMO roles, with one type being focused on guiding firm strategy. However, there are many firms where both CMOs and CSOs (Chief ...

March 05, 2017 at 11:31AM | marketing - Google News
What Is The Difference Between A Chief Strategy And Chief Marketing Officer? - Forbes
marketing - Google News