Why marketing is more than persuading people to buy things they don't need: IBM chief marketer - CNBC

Why marketing is more than persuading people to buy things they don't need: IBM chief marketer - CNBC | marketing - Google News | February 28, 2017 at 10:46AM

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Why marketing is more than persuading people to buy things they don't need: IBM chief marketer CNBC Marketing can be used as a force for good, and isn't simply about trying to sell more to people, says a senior global marketer. IBM's chief marketing officer for IBM global markets, Caroline Taylor, says that it can be used to encourage people to have ...

February 28, 2017 at 10:46AM | marketing - Google News
Why marketing is more than persuading people to buy things they don't need: IBM chief marketer - CNBC
marketing - Google News